Ecommerce / SEO / Online Marketing
Consultant - CV - Anselmo Machado
Anselmo Machado
- A highly trained
and confident professional with significant experience in implementing
web marketing strategy gained in experience in working closely with
customers to fulfil their specific requirements and delivering on a
deadline. Proven abilities in understanding client companies needs and
delivering satisfying web marketing solutions within a specified budget
and deadlines. Adaptable leader with strengths in motivating and managing
staff and agencies to develop and maintain websites.
- A wide range of web marketing
knowledge
- Able to deliver comprehensive
web marketing solutions and development:
- Consulting client companies needs and goals
- Analyzing client companies market and competitors, and current web
marketing situation
- Organizing internal staffing and outsourced staff requirements
- Leading and motivating team to develop websites and its content
- An extensive experience
of web development skills:
- HTML / XHTML, CSS, Flash,
e-Commerce, CMS, RSS, customization of CGI
- Prepared and organized presentational
skills at all levels
- Effective communications
skills in Portuguese, English (fluent), Italian (fluent)
- Immediately available for
Consulting opportunities in Greater London.
- Call 0772 660 7847
or email.
Work Experience
- Online marketing planning
and budgeting
- Product management (description
optimization, skus creation, stock control)
- SEO (on page optimization
including meta data and content optimization; off page optimization
to include search engines insertion and relevant links creation)
- Pay per click management
(adds creation, keywords research and biding management)
- Social Marketing (research
target market preferences and creation of interaction i.e. Facebook,
hi5, MySpace, YouTube)
- Creation and management
of email promotions#
- The creation of routine
reports using Google Analytics and Microsoft AdCenter
.
- Systems:
- Draw developing strategy
to connect retail, wholesale, accounts and production/design systems
(also connect Head office to the shops, staff in Italy and ultimately
to the factories)
- Optimization of systems
- Seasonal training of temporary
staff to insert orders in production system (10.000 pairs in two weeks)
- The creation of routine
reports
- Ecommerce:
- Third party development
management
- Product management (description
optimization, skus creation, stock control; image treatment and updates)
- SEO (on page optimization
including meta data and content optimization; off page optimization
to include search engines insertion and relevant links creation)
- Pay per click management
(adds creation, keywords research and biding management)
- Social Marketing (research
and creation of interaction i.e. Facebook, hi5, MySpace, YouTube)
- Creation and management
of email promotions
- Creation of strategy to
collect data
- Data analysis and reports
creation
Web/graphic
designer
, Zalox (Multimedia Agency) |
11/2005
– 05/2006 |
- Website creation and updating
- Image treatment and manipulation
- Flash animation: design
and creation
- Free-hand, Corel Draw, Illustrator
- drawing and illustration of vector graphics.
- Audio treatment
- Global sourcing for potential
customers via site research
- Web marketing and Search
Engine Optimization
Customer
Service Representative
, SEXTISERV (Serviços Têxteis S.A.) |
08/2000
– 11/2003 |
- Managed a team of customer
service staff
- Maintaining client and
partner relations
- Continuous development
of product knowledge
- Extensive Portuguese/Italian
market research and analysis
- Sourcing new accounts
Personal Details
- My interests include developments
in internet technology, marketing, fashion, philosophy, squash, drawing,
painting, food and cookery.
64 Wickham Road, London, SE4 1LS - UK
Tel: 0772 660 7847