Ecommerce / SEO / Online Marketing Consultant - CV - Anselmo Machado




Anselmo Machado

  • A highly trained and confident professional with significant experience in implementing web marketing strategy gained in experience in working closely with customers to fulfil their specific requirements and delivering on a deadline. Proven abilities in understanding client companies needs and delivering satisfying web marketing solutions within a specified budget and deadlines. Adaptable leader with strengths in motivating and managing staff and agencies to develop and maintain websites.

  • A wide range of web marketing knowledge
  • Able to deliver comprehensive web marketing solutions and development:
    - Consulting client companies needs and goals
    - Analyzing client companies market and competitors, and current web marketing situation
    - Organizing internal staffing and outsourced staff requirements
    - Leading and motivating team to develop websites and its content
  • An extensive experience of web development skills:
  • HTML / XHTML, CSS, Flash, e-Commerce, CMS, RSS, customization of CGI
  • Prepared and organized presentational skills at all levels
  • Effective communications skills in Portuguese, English (fluent), Italian (fluent)
  • Immediately available for Consulting opportunities in Greater London.

  • Call 0772 660 7847 or email.

Work Experience


Ecommerce administrator

, Harrys of London
05/2008 – present
  • Online marketing planning and budgeting
  • Product management (description optimization, skus creation, stock control)
  • SEO (on page optimization including meta data and content optimization; off page optimization to include search engines insertion and relevant links creation)
  • Pay per click management (adds creation, keywords research and biding management)
  • Social Marketing (research target market preferences and creation of interaction i.e. Facebook, hi5, MySpace, YouTube)
  • Creation and management of email promotions#
  • The creation of routine reports using Google Analytics and Microsoft AdCenter
    .

Systems and Ecommerce manager

, Emma Hope's Shoes
09/2006 – 04/2008
  • Systems:
  • Draw developing strategy to connect retail, wholesale, accounts and production/design systems
    (also connect Head office to the shops, staff in Italy and ultimately to the factories)
  • Optimization of systems
  • Seasonal training of temporary staff to insert orders in production system (10.000 pairs in two weeks)
  • The creation of routine reports
  • Ecommerce:
  • Third party development management
  • Product management (description optimization, skus creation, stock control; image treatment and updates)
  • SEO (on page optimization including meta data and content optimization; off page optimization to include search engines insertion and relevant links creation)
  • Pay per click management (adds creation, keywords research and biding management)
  • Social Marketing (research and creation of interaction i.e. Facebook, hi5, MySpace, YouTube)
  • Creation and management of email promotions
  • Creation of strategy to collect data
  • Data analysis and reports creation

Web/graphic designer

, Zalox (Multimedia Agency)
11/2005 – 05/2006
  • Website creation and updating
  • Image treatment and manipulation
  • Flash animation: design and creation
  • Free-hand, Corel Draw, Illustrator - drawing and illustration of vector graphics.
  • Audio treatment
  • Global sourcing for potential customers via site research
  • Web marketing and Search Engine Optimization

Customer Service Representative

, SEXTISERV (Serviços Têxteis S.A.)
08/2000 – 11/2003
  • Managed a team of customer service staff
  • Maintaining client and partner relations
  • Continuous development of product knowledge
  • Extensive Portuguese/Italian market research and analysis
  • Sourcing new accounts

Personal Details


  • My interests include developments in internet technology, marketing, fashion, philosophy, squash, drawing, painting, food and cookery.
  • Born: 1978
  • Nationality: Portuguese


64 Wickham Road, London, SE4 1LS - UK
  Tel: 0772 660 7847
Freelance SEO Consultant
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